Positioning

Name: Positioning
Author: Al Ries and Jack Trout

Ries and Trout argue that a brand wins by claiming one clear place in the customer’s mind before a rival does.

Book note Al Ries and Jack Trout 1981 Business Building Product Thinking

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April Dunford

The Atlas places this close to Positioning based on book descriptions and subjects. Tone and reading experience may differ.

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Chip Heath and Dan Heath

The Atlas places this close to Positioning based on book descriptions and subjects. Tone and reading experience may differ.

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John Warrillow

Sits on the same shelf as Positioning, so compare the approach, tone, and commitment.

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Rob Fitzpatrick

Sits on the same shelf as Positioning, so compare the approach, tone, and commitment.