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Positioning
Ries and Trout argue that a brand wins by claiming one clear place in the customer’s mind before a rival does.
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How this book connects
4 connections from the map. Each card says why the book is here. None of them is an automatic endorsement.
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Closest match on the map
Obviously Awesome
Of every book on our map, this one sits closest to Positioning in what it is about and how it reads.
Closest match on the map
Made to Stick
Of every book on our map, this one sits closest to Positioning in what it is about and how it reads.
Same Business Building shelf
Built to Sell
Sits on the same shelf as Positioning, so compare the approach, tone, and commitment.
Same Business Building shelf
The Mom Test
Sits on the same shelf as Positioning, so compare the approach, tone, and commitment.