Made to Stick

Name: Made to Stick
Author: Chip Heath and Dan Heath

Why do some true ideas disappear while urban legends spread? The Heath brothers turn the difference into a usable checklist.

Book note Chip Heath and Dan Heath 2007 Business Building Conversation

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Closest match on the map

Al Ries and Jack Trout

Of every book on our map, this one sits closest to Made to Stick in what it is about and how it reads.

Closest match on the map

John Warrillow

Of every book on our map, this one sits closest to Made to Stick in what it is about and how it reads.

Same Business Building shelf

April Dunford

Sits on the same shelf as Made to Stick, so compare the approach, tone, and commitment.

Same Business Building shelf

Michael E. Gerber

Sits on the same shelf as Made to Stick, so compare the approach, tone, and commitment.