Made to Stick

Name: Made to Stick
Author: Chip Heath and Dan Heath

Why do some true ideas disappear while urban legends spread? The Heath brothers turn the difference into a usable checklist.

Book note Chip Heath and Dan Heath 2007 Business Building Conversation

Take this with you Made to Stick by Chip Heath and Dan Heath Keep the link handy or share it with a friend.

Editorial coverage

You can find this book in the Atlas, but no guide has picked it up yet.

Did this book note help you decide?

Tell us what helped or what was missing. Your feedback helps us improve this page.

4 connections from the map. Each card says why the book is here. Use these connections as a starting point for exploring.

Swipe to compare

Closest match on the map

Al Ries and Jack Trout

The Atlas places this close to Made to Stick based on book descriptions and subjects. Tone and reading experience may differ.

Closest match on the map

John Warrillow

The Atlas places this close to Made to Stick based on book descriptions and subjects. Tone and reading experience may differ.

Same Business Building shelf

April Dunford

Sits on the same shelf as Made to Stick, so compare the approach, tone, and commitment.

Same Business Building shelf

Michael E. Gerber

Sits on the same shelf as Made to Stick, so compare the approach, tone, and commitment.