Obviously Awesome

Name: Obviously Awesome
Author: April Dunford

Dunford shows how competitive alternatives, differentiated value, audience, and category make a product click for buyers.

Book note April Dunford 2019 Business Building Product Thinking

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Al Ries and Jack Trout

Of every book on our map, this one sits closest to Obviously Awesome in what it is about and how it reads.

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John Warrillow

Of every book on our map, this one sits closest to Obviously Awesome in what it is about and how it reads.

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Rob Fitzpatrick

Sits on the same shelf as Obviously Awesome, so compare the approach, tone, and commitment.

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Nir Eyal

Sits on the same shelf as Obviously Awesome, so compare the approach, tone, and commitment.