Obviously Awesome

Name: Obviously Awesome
Author: April Dunford

Dunford shows how competitive alternatives, differentiated value, audience, and category make a product click for buyers.

Book note April Dunford 2019 Business Building Product Thinking

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Al Ries and Jack Trout

The Atlas places this close to Obviously Awesome based on book descriptions and subjects. Tone and reading experience may differ.

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John Warrillow

The Atlas places this close to Obviously Awesome based on book descriptions and subjects. Tone and reading experience may differ.

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Sits on the same shelf as Obviously Awesome, so compare the approach, tone, and commitment.

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Sits on the same shelf as Obviously Awesome, so compare the approach, tone, and commitment.