Hooked

Name: Hooked
Author: Nir Eyal

The Hook Model explains how triggers, easy actions, variable rewards, and investment can turn a product into a habit.

Book note Nir Eyal 2014 Business Building Product Thinking Behavior Change

Take this with you Hooked by Nir Eyal Keep the link handy or share it with a friend.

Editorial coverage

Did this book note help you decide?

Tell us what helped or what was missing. Your feedback helps us improve this page.

4 connections from the map. Each card says why the book is here. Use these connections as a starting point for exploring.

Swipe to compare

Closest match on the map

April Dunford

The Atlas places this close to Hooked based on book descriptions and subjects. Tone and reading experience may differ.

Closest match on the map

Dan Olsen

The Atlas places this close to Hooked based on book descriptions and subjects. Tone and reading experience may differ.

Same Business Building shelf

Rob Fitzpatrick

Sits on the same shelf as Hooked, so compare the approach, tone, and commitment.

Same Business Building shelf

Eric Ries

Sits on the same shelf as Hooked, so compare the approach, tone, and commitment.