Influence

Name: Influence
Author: Robert Cialdini

The classic field guide to persuasion mechanisms and social proof.

Book note Robert Cialdini 1984 Behavior Change Business Building

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Closest match on the map

Chip Heath and Dan Heath

The Atlas places this close to Influence based on book descriptions and subjects. Tone and reading experience may differ.

Closest match on the map

Robert Greene

The Atlas places this close to Influence based on book descriptions and subjects. Tone and reading experience may differ.

Same Behavior Change shelf

Daniel Kahneman

Sits on the same shelf as Influence, so compare the approach, tone, and commitment.

Same Behavior Change shelf

Richard H. Thaler and Cass R. Sunstein

Sits on the same shelf as Influence, so compare the approach, tone, and commitment.