Influence

Name: Influence
Author: Robert Cialdini

The classic field guide to persuasion mechanisms and social proof.

Book note Robert Cialdini 1984 Behavior Change Business Building

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Closest match on the map

Chip Heath and Dan Heath

Of every book on our map, this one sits closest to Influence in what it is about and how it reads.

Closest match on the map

Robert Greene

Of every book on our map, this one sits closest to Influence in what it is about and how it reads.

Same Behavior Change shelf

Daniel Kahneman

Sits on the same shelf as Influence, so compare the approach, tone, and commitment.

Same Behavior Change shelf

Richard H. Thaler and Cass R. Sunstein

Sits on the same shelf as Influence, so compare the approach, tone, and commitment.