Switch

Name: Switch
Author: Chip Heath and Dan Heath

Use the rider, elephant, and path when people understand a change but still cannot make it happen.

Book note Chip Heath and Dan Heath 2010 Behavior Change Management

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BJ Fogg

The Atlas places this close to Switch based on book descriptions and subjects. Tone and reading experience may differ.

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James Clear

The Atlas places this close to Switch based on book descriptions and subjects. Tone and reading experience may differ.

Same Behavior Change shelf

Richard H. Thaler and Cass R. Sunstein

Sits on the same shelf as Switch, so compare the approach, tone, and commitment.

Same Behavior Change shelf

Charles Duhigg

Sits on the same shelf as Switch, so compare the approach, tone, and commitment.