Switch

Name: Switch
Author: Chip Heath and Dan Heath

Use the rider, elephant, and path when people understand a change but still cannot make it happen.

Book note Chip Heath and Dan Heath 2010 Behavior Change Management

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Closest match on the map

BJ Fogg

Of every book on our map, this one sits closest to Switch in what it is about and how it reads.

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James Clear

Of every book on our map, this one sits closest to Switch in what it is about and how it reads.

Same Behavior Change shelf

Richard H. Thaler and Cass R. Sunstein

Sits on the same shelf as Switch, so compare the approach, tone, and commitment.

Same Behavior Change shelf

Charles Duhigg

Sits on the same shelf as Switch, so compare the approach, tone, and commitment.