Crossing the Chasm

Name: Crossing the Chasm
Author: Geoffrey A. Moore

Moore explains why enthusiastic early adopters do not automatically carry a technology product into the mainstream market.

Book note Geoffrey A. Moore 1991 Product Thinking Business Building

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Dan Olsen

The Atlas places this close to Crossing the Chasm based on book descriptions and subjects. Tone and reading experience may differ.

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Marty Cagan

The Atlas places this close to Crossing the Chasm based on book descriptions and subjects. Tone and reading experience may differ.

Same Product Thinking shelf

Marty Cagan and Chris Jones

Sits on the same shelf as Crossing the Chasm, so compare the approach, tone, and commitment.

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April Dunford

Matches Crossing the Chasm on subject and shelf, not on a specific scene or voice.