Crossing the Chasm

Name: Crossing the Chasm
Author: Geoffrey A. Moore

Moore explains why enthusiastic early adopters do not automatically carry a technology product into the mainstream market.

Book note Geoffrey A. Moore 1991 Product Thinking Business Building

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Dan Olsen

Of every book on our map, this one sits closest to Crossing the Chasm in what it is about and how it reads.

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Marty Cagan

Of every book on our map, this one sits closest to Crossing the Chasm in what it is about and how it reads.

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Marty Cagan and Chris Jones

Sits on the same shelf as Crossing the Chasm, so compare the approach, tone, and commitment.

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April Dunford

Matches Crossing the Chasm on subject and shelf, not on a specific scene or voice.